• 216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

  • Aug 14 2024
  • Duración: 15 m
  • Podcast

216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

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  • Resumen

  • Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.

    Timestamps

    00:00:00 - Introduction

    00:01:26 - The power of perception

    00:02:32 - Burberry's radical transformation

    00:03:32 - Burberry's digital innovation

    00:05:42 - Aligning brand perception with strategic innovation.

    00:07:35 - Branding and Public perception

    00:09:30 - Innovation strategies

    00:10:29 - Public innovation as a strategic business tool

    00:12:21 - Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation

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