Did you know that up to 99% of the decisions we make are subconscious? Since our decisions drive our behaviors, it’s crucial that we learn to make more of our decisions consciously rather than subconsciously!

In today’s episode, I’ve invited my coach, Neill Williams, to share the science behind entrepreneurial emotions. With a master’s in economics and mathematics and as a Master Certified Coach, Neill is uniquely positioned to explain behavior economics—aka, the science behind why we do what we do—and how we can learn to change our emotional response.

Tune in to learn the three key concepts that make up the “Trifecta of No,” how the trifecta influences our response to uncertainty and change, and how we can break our entrepreneurial emotions free to make better decisions in our retail businesses.

For show notes, including links to any resources shared in this episode, visit www.savvyshopkeeper.com/episode224.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers