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Lindsay, the owner of Her Hive Social, shares her journey of starting a social media marketing agency. She explains how her passion for social media and her experience as a life coach led her to create a team of experts to help small businesses amplify their online presence. Lindsay emphasizes the importance of consistency and visibility on social media, and advises business owners to know themselves and show up authentically. She also provides tips for delegating tasks and hiring the right team members.

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Takeaways

• Consistency and visibility are key in social media marketing. It's important to show up authentically and be clear about what you do.
• When overwhelmed or at capacity, consider delegating tasks to lighten your load and allow for business growth.
• When hiring team members, communicate your needs and expectations, and make sure you vibe with them.
• For business owners struggling to find their focus, write down all the things you do and organize them under one umbrella. Consider letting go of tasks that don't align with your core focus.
• Firing clients or team members who drain your energy is necessary for the success and well-being of your business.