• 23: Rob Lipsett - How To Grow An Explosive Brand Using Social Media?

  • Oct 22 2020
  • Length: 51 mins
  • Podcast

23: Rob Lipsett - How To Grow An Explosive Brand Using Social Media? By cover art

23: Rob Lipsett - How To Grow An Explosive Brand Using Social Media?

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  • Summary

  • This week we speak to You Tube star Rob Lipsett, who had just cycled across London in the pouring rain to chat to us! He is a content creator, fitness coach and all-round serial entrepreneur. 

    His Lipsett Fitness brand, an online personal training platform, has been hugely successful through his YouTube and Instagram stardom. He has over 500,000 Instagram followers and 460,000 YouTube subscribers. 

    He created his YouTube channel in 2014 posting workout videos, with his first video gaining over 40,000 views!!!!

    After receiving a huge number of requests for personal training, he created his Lipsett Fitness brand. The service provides personalised training programmes, as well as nutritional advice. 

    He now executes his services via an app that is customised to the client and their needs. 

    KEY TAKEAWAYS

    “Everyone starts from zero subscribers. Pick up the camera, speak into the camera and send content out regularly.”

    “In person events are still so important. Nothing can really beat that one on one connection.” 

    “Meeting people in person is huge.”

    “I would look up to these guys and they were just really rude and arrogant and they’d never ask you a question and they didn’t want to talk to you and I was like I never want to be like that. No matter how big my audience gets, I would hate to leave someone with the experience that I have been left with before.” 

    “Obviously do the work, put in the grind, but again don’t piss away your youth, because that’s one thing money can’t buy is time.”
    BEST MOMENTS

    “The trend is long form communication about a topic that you know the back end of.”

    “Everyone should just double down on their strengths because that’s what they’re good at.”

    “I don’t care if no one watches my videos, I don’t care if no one tunes in anymore. I just love fitness. So that’s what you should be doing.” 

    “I’ve worked jobs I’ve hated and I just don’t want to go back to that, to be perfectly blunt.”

    ABOUT THE GUEST
    Rob is from Dublin, Ireland. He is one of Ireland’s leading lifestyle and fitness bloggers with just under one million followers across his social media platforms.  He is the owner of his online personal training business Lipsett Fitness, founder of The Creator Agency and co-owner of Dublin’s Raw Gym chain.  

    Links
    @RobLipsett 
    YouTube.com/RobLipsett

    ABOUT THE HOSTS
    Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.

     
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