In this episode, the hosts delve into the advantages of off-market and pre-market strategies in the property sector. They share their successful experiences of selling properties off-market and utilising social media to generate interest. The discussion underscores the importance of a robust pre-launch strategy and how it can help position a property in the market effectively. The hosts highlight the value of feedback received during the pre-market phase and how it can inform pricing decisions. They also discuss the role of branding and website design in attracting high-end clients.

David and James explore the significance of using social media platforms like Instagram, Facebook, and TikTok to promote properties. They stress the importance of sharing content in local groups and engaging with potential buyers through private messages. The benefits of pre-pre-launching properties, which helps generate interest, stand out from the competition, and gather pricing feedback, are also discussed. The conversation touches on the power of networking and building connections with high-net-worth individuals and celebrities. Finally, they discuss the importance of staying informed about market trends and effectively communicating this information to clients.