• 25. My 10 Step B2B Content Social Media Process [CIM Talk]

  • Dec 8 2023
  • Length: 30 mins
  • Podcast
25. My 10 Step B2B Content Social Media Process [CIM Talk] By cover art

25. My 10 Step B2B Content Social Media Process [CIM Talk]

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  • Summary

  • My talk at the CIM: Wales Digital Marketing Forum.


    B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content. - Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping. This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

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