Next Generation Leaders celebrates the achievements of young alumni of the University of Oregon School of Journalism and Communication. In this episode we talk to Renata Geraldo '20, Business Reporter for the Seattle Times. Her previous roles include reporting positions at The Sacramento Business Journal and internships at The Wall Street Journal and Bloomberg. 

Find Renata Geraldo Online:
Twitter
Linkedin
Seattle Times Author Page
 

Show Notes
0:04: Show and guest introduction
2:29: What it's like to work at the Seattle Times
4:10: Why Renata took her job / why she focuses on Starbucks
4:27: How Renata got her foot in the door
8:49: Staying in touch with her network
11:14: Balancing different types of assignments
13:49: Building relationships with sources
17:09: Renata's favorite and least favorite parts of her job
19:07: Dealing with requests for corrections from PR flaks
21:02: How stories are prepped for publishing at The Seattle Times
24:24: Writing headlines
25:48: Most challenging part of the job
27:12: Preparing for difficult interviews
29:35: Story that hits home for Renata
33:14: Why Renata chose business as her beat
36:49: Show wrap-up

Read the transcript for this episode

Show Notes: 
0:04: Show introduction
0:29: Guest introduction
2:24: The Seattle Times business desk and newsroom culture
4:32: Why Renata took this job
6:27: Maintaining a good relationship with your editor and professional network
11:40: Balancing workload when working on multiple stories
14:01: Navigating red tape as a journalist
17:21: Favorite and least favorite parts of the job
21:24: Handling requests for corrections
23:19: Publishing workflows
31:35: Most memorable stories
36:00: Why Renata went into business reporting?
39:36: Show conclusion

Download the transcript for this episode.

Interested in more podcast content from the SOJC? Check out the Hearst Demystifying Media Podcast, where Damian Radcliffe gets the industry scoop from media experts.