Next Generation Leaders celebrates the achievements of young alumni of the University of Oregon School of Journalism and Communication. In this episode, we talk to Kira Hoffelmeyer '16, the Assistant News Director at KSL News Radio in Salt Lake City, and a Digital Consultant for Emerald Media Group. Kira tells us about her experiences at the SOJC, her Snowden Internship at KLCC, and what it's like managing a live radio news team.

Find Kira Hoffelmeyer online:

KSL News Radio Author Page

Kira's LinkedIn

Kira's X

Show Notes:
0:34 Intro & career path post-grad

2:17 Snowden Internship experience

4:01 What methods does KSL use for engaging a variety of audiences?

8:22 How do you approach selecting news stories for coverage, considering your variety of audiences?

15:09 How does KSL give back to its community of listeners?

18:55 As an SOJC alum, what advice do you have for current students?

21:02 Wrap-up and thank yous

Download the transcript for this episode

The music used in this episode is "Intro" by Nangdo, retrieved under a Creative Commons license from Free Music Archive.

Interested in more podcast content from the SOJC? Check out the Hearst Demystifying Media Podcast, where Damian Radcliffe gets the industry scoop from media experts.