In recent episodes we’ve looked at the concept of getting back to basics and simplicity. We’ve discussed the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age.

When a large amount of data is collected, it is easy to get lost in all of the possible analysis that can be done. While it can be fun to search out insights, are there certain analyses that are core to a successful analytics program? Are there ones that should not be overlooked even though they may not be as appealing?

On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why it is critical to remember that you need “crawl before you walk and run” and how to address outside pressure to move faster than the practice is able to handle. They also discuss the influences that can cause an organization to forget the basics.

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