2Bobs—with David C. Baker and Blair Enns By cover art

2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
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  • Summary

  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Episodes
  • Creating a Premium Pricing Culture

    Creating a Premium Pricing Culture
    Jul 3 2024

    Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

    Links

    “Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com

    “Have we Hit Peak Strategy?”

    “Be the Client You Want to See in the World”
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    31 mins
  • Building a Scalable Sales Strategy

    Building a Scalable Sales Strategy
    Jun 19 2024

    David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for a successful exit when that time comes.

    Links

    2Bobs episode: “The Rungs You Can Reach on the Ladder of Lead Generation”

    NY Times article: “How a Self-Published Book Broke ‘All the Rules’ and Became a Best Seller”
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    27 mins
  • Have We Hit Peak Strategy?

    Have We Hit Peak Strategy?
    Jun 5 2024

    Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more “strategic.” Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services.

    Links

    Blair’s “What Is Strategy?” episode of the Ditching Hourly podcast with Jonathan Stark
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    24 mins
Leadership Management Economics
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What listeners say about 2Bobs—with David C. Baker and Blair Enns

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Great insights, fun stories

This podcast has great business insights from the hosts’ years of experience with the fiddle caddie of the business world. I love the little stories they tell and the lessons they share from them. I’d recommend this podcast to anyone who wants to learn more about the realities of service businesses, and especially to “enginerds” like myself.

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Profile Image for Joe

Two creative, professionals worth listening to

Entrepreneurs, creatives, problem solvers. Both Blair and David have written multiple books. a few of which I own, and they are very insightful. Their podcast covers many topics that they both touch on in their books and explore many creative, expert problems as business owners. Well worth listening to.

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