• 3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns

  • Jun 5 2024
  • Length: 44 mins
  • Podcast

3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns  By  cover art

3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns

  • Summary

  • In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.

    We discuss:

    • Why marketing matters for nonprofits
    • How do you make data-driven decisions about marketing?
    • What are some fundamental marketing best practices for nonprofits?
    • How do you decide which metrics to track in your marketing campaigns?

    and more.

    Josh Burns | LinkedIn

    Spark Collective

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