A lot of really good HR tech companies get lost in a crowded market. That’s because you’re vying for attention with more than 21,000 HR tech businesses selling technology platforms—with new start-ups joining the industry all the time.

Listen to this episode to find out what three challenges consistently impede marketing outcomes and results for HR tech companies. Learn why positioning your business and solutions is at the heart of how to successfully gain traction. Because touting the same features and functionality as your competitors isn’t saying anything at all about your true differentiators.

01:09 Why it’s essential to differentiate your business and solutions

09:31 Why marketing to a broad audience is a common mistake

17:16 How to understand and make an emotional connection that speaks to buyers’ pain points

21:05 A look at surface-level messaging and how to dig deeper to connect with prospects

23:49 Why it’s important that your messages resonate with decision makers

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.