Summary

Jane and Boris from The Goodfor Company discuss their passion for water filtration and the importance of clean water. They share their journey from the plumbing industry to e-commerce and their unique approach to educating customers about water treatment. They also talk about the challenges and benefits of working as a couple in business and their goals for the future. The Goodfor Company aims to build a national brand and expand into franchising. They emphasize the importance of surrounding yourself with supportive and knowledgeable people in the entrepreneurial journey.

Takeaways

Clean water is essential for health and wellness, and water treatment is often an underrated aspect of home appliances.

Educating customers about the importance of water filtration can be a powerful marketing strategy.

Working as a couple in business requires trust, respect, and clear communication.

Surrounding yourself with supportive and knowledgeable people can help you navigate the challenges of entrepreneurship.

Chapters

00:00 Introduction to The Goodfor Company

01:14 Passion for Water Filtration

05:02 Educational Approach to Water Filtration

06:12 The Impact of Water on Health and Wellness

07:07 Transition from Plumbing to E-commerce

08:22 Working as a Couple in Business

09:47 Dividing Workload and Maintaining a Healthy Relationship

13:46 Goals for The Goodfor Company

23:16 Tools and Resources for Business Growth

26:31 Starting a New Business and Advice for Entrepreneurs

32:16 Passion for Water Filtration and Future Plans