Thing is that its not just about helping clients to lose weight - because so many people can do that on their own tho i will say HOW to get from A to B really matters for hte rest of the journey , iuts the rest of it that a coach is most beneficial for and why a coach is an invaluable piece of the puzzle for the long term vs the old promoted way of just a diet….

Its not “teach them how and let them off” because its not just a diet anymore, its like, its proactive health and longevity, its teaching a better way to live. Its all the stuff needed to thrive in life. Sometimes the hard conversations and a coach challenging you against your need to always lean out is the best thing for you because thats where many women find themselves

So why is it so important to focus on building muscle and committing to building phases ** which can be eating maintenance too but just committing to building OUT of a diet in general

Do you want to be skinny or lean;

How dieting for every occasion hold you back

Not staying in one long enough - give it at least 16 months

Burn more in the gym - my approach to build training capacity

Getting leaner in the future much easier

My weight from when i started

“We can diet at any time to get lean” *** time fallacy *** conception of time

*** i want to lkook like ____________

WHAT IT TAKES TO BUILD THE LEAN PHYSIQUE YOU WANT

Do you want to be skinny or lean?

FEELS LIKE WE ARE WORKING SO HARD BC WE ARE PUTTING IT IN FOCUS, but do your actions align? Your HONEST mindset & focus… or is dieting still on your mind

“I don't want to get bulky”

Genetics of abs and glutes

▪️THE BENEFITS OF BUILDING MUSCLE & WHY IT’S IMPORTANT FOR WOMEN TO FOCUS ON

myokines

How we don't see ourselves as we are and how we hold ourselves back with bottle necking

A coach is the most important here because we will always sabotage

How clothes arent a great measure of progress if you get antsy about tight jeans and pants

Food choices - like brandon said

Beliefs around food and relship with food can also screw you over and alter hormones

Emotional eating, boredom etc can turn your maintenance/building phase into more fat > muscle

Not hoarding your food for night time to optimise your progress in this phase

THE BENEFITS OF BUILDING MUSCLE & WHY IT’S IMPORTANT FOR WOMEN TO FOCUS ON

Mindset and psychology ones

▪️THE BENEFITS OF COMMITTING TO A BUILDING PHASE TO BETTER YOUR PHYSIQUE

▪️WHY YOU NEED TO STOP DIETING IN ORDER TO BUILD AN APPRECIABLE AMOUNT OF MUSCLE

Not eating enough to build

Eating too much

And change isn’t happening quick! So settle in. Stop changing things up because you don’t see a change after 12 wks! Not to say nothing is happening in that amount of time, but it’s very unfair to have such high expectations on your body!!

Every time you decide to diet when you feel too uncomfortable with extra weight, you likely are stopping the muscle building process. Many of you need more muscle to get the look you want, not more dieting. Stop constantly sabotaging your goals!

If your goal is a lean or toned body,

To reduce your bodyfat % and look chiseled

Fat loss is only half the equation.

The other half is BUILDING MUSCLE.

Too many women never reach their physique goals cos

they're only focused on fat loss (& go about it the wrong way)

In real time; the RATIO of building muscle is 5:1

Building muscle is where it's at for changing the shape + composition of your body.