• 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

  • Mar 15 2024
  • Duración: 33 m
  • Podcast

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) Por arte de portada

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

    On this episode we talk about:
    - How do you start building out an ABM program?
    - How do you define your ICP?
    - How do you plan the actual campaigns?
    - How do you measure success?

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
    Más Menos
activate_primeday_promo_in_buybox_DT
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles