On this episode of the Signature Leadership Show, we are joined by Ian Altman, a leading authority on accelerating business growth, discusses his approach to sales and the concept of same-side selling. He shares stories of how businesses have achieved measurable growth by focusing on the client's needs and outcomes rather than pushing for a sale.

He emphasises the importance of asking great questions and demonstrating expertise to build trust with clients. He also discusses the impact of AI on sales, highlighting the need for a balanced approach that leverages technology while maintaining a human touch. Altman's Same Side Selling Academy has been recognized as one of the top sales development platforms in the world.

Tune in to learn how you can transform your sales strategy and drive sustainable growth by putting your clients first!

Chapters:

00:00 Understanding Client Needs and Differentiation in Sales

05:08 The Concept of Same-Side Selling and Value-Based Approach

11:50 The Client Vision Pyramid and Self-Selection of Service Levels

28:08 The Art of Asking Great Questions in Sales and Business Growth

35:19 The Impact of Same-Side Selling and Business Growth Success Stories

-

Fuel your leadership journey on the move! 🚗🎧 Catch The Signature Leadership Podcast with Jamie Mason Cohen on your favorite platform, and let inspiration accompany you wherever you go. https://podcasts.apple.com/us/podcast/signature-leadership/id1686263341

New episodes drop every Wednesday to kickstart your week and power you through it. Tune in and elevate your leadership game!

-

Subscribe to our Youtube channel here at: https://www.youtube.com/@JamieMasonCohen/videos

-

Connect with Jamie Mason Cohen:

Website: https://jamiemasoncohen.com/

Instagram: https://instagram.com/jamiemasoncohen

Youtube: https://www.youtube.com/@JamieMasonCohen

Tiktok: https://www.tiktok.com/@jamiemasoncohen

-

Make sure you connect with Ian and tell him you heard him on Signature Leadership!

Website: https://ianaltman.com/

Facebook: https://www.facebook.com/GrowMyRevenue

LinkedIn: https://www.linkedin.com/in/ianaltman

Twiiter/X: https://x.com/ianaltman