“If you're calling it news. It has to be true.” - Scott Slade In our latest episode of the Scaling UP! H2O podcast, host Trace Blackmore sits down with renowned journalist Scott Slade to delve into the critical role media plays in elections. With over 30 years of experience as the host of Atlanta Morning News on WSB Radio, and inducted into the Georgia Association of Broadcasters Hall of Fame, Scott brings unparalleled expertise and insight into the influence, accuracy, and bias of media as we approach the upcoming presidential election. Key Takeaways from the Episode The Importance of Accuracy in Journalism Scott Slade emphasizes that journalism is the first draft of history, highlighting the paramount importance of accuracy in traditional media. "It's your job to tell a balanced story, "He states, underscoring the responsibility of journalists to provide truthful and comprehensive coverage. Diversifying News Sources Slade advises against relying on a single news source, advocating for a well-rounded media diet. He champions the legitimacy and depth provided by local newspapers and stresses the need to consume news from multiple outlets to avoid the echo chamber effect. Scott advises, "Read a strong daily newspaper or two every day, even if it's online. Listen to more than one radio and TV station, and don't get caught in the echo chamber of ideas." The Dangers of Soundbites In today's fast-paced media landscape, soundbites can easily be taken out of context when there's a sensational sound bite. Scott recommends a thorough approach: "You should try to understand the who, the what, the when, the where, and the how of where that soundbite came from and why it's being used in the story.” He warns against the sensationalism that can arise from these snippets and encourages listeners to seek out the full story to grasp the context and nuances behind the headlines, and reminds us that “It's up to the journalist to make sure you (the audience) understand the context. Social Media as a News Source While social media can be a convenient way to stay informed, Slade cautions against using it as a primary news source due to its potential for inaccuracy. He suggests prioritizing more reliable and vetted sources for critical information. Scott notes, "If I had to give up something, as far as being in the know about what's really going on, I think social media would be the first thing I’d give up. It has great entertainment value but when it comes to making decisions about things where you need to really rely on what's truthful and accurate. It can come up lacking." Factors that Drive Newsworthiness Slade outlines five key news values that attract the most attention: locality, universality, celebrity involvement, conflict, and oddity. Stories that meet these criteria are more likely to engage and inform the public. Scott shares, "If your story can fill one, or even better, more of those slots, it's usually a good one." Media’s Influence on Elections The Power of Perception Media has a substantial influence on shaping public perception during elections. Scott explains, "Media can present a perception of someone by what they include and what they leave out." By choosing what to include and what to omit, media outlets can significantly impact voters' views. Upholding the Founding Fathers’ Intent In a thought-provoking discussion, Slade and Blackmore touch on whether modern media upholds the First Amendment's intent. While media's role has evolved, the core responsibility of seeking and reporting truth remains unchanged. Scott remarks, "The society of professional journalists begins with seeking truth and reporting it." Advice for First-Time Voters For first-time voters feeling overwhelmed, Slade offers practical advice: "Preparation is the best remedy for stage fright. Knowledge is power." He encourages young voters to research candidates based on what matters most to them and to avoid the pitfalls of one-sided arguments. Final Thoughts This episode is a must-listen for anyone interested in the intricate relationship between media and elections. Scott Slade's insights provide valuable guidance on navigating the complex media landscape, ensuring you stay informed and make well-rounded decisions as we head into the election season. Listen to the Full Episode Don’t miss this enlightening conversation with Scott Slade. Tune in to Scaling UP! H2O and gain a deeper understanding of the media's role in elections. Stay informed, stay engaged, and let's navigate this election season together! Timestamps 01:00 - Trace Blackmore celebrates 4th of July with our global audience and reflects on historical figure Patrick Henry 08:15 - Upcoming Events for Water Treatment Professionals 18:00 - Getting to know Scott Slade and his career 31:29 - Interview with Scott Slade, unbiased news 01:22:22 - Drop by Drop With James McDonald Quotes “The earth belongs always to the living generation… Every ...
