3C's by Rettew Creative By cover art

3C's by Rettew Creative

By: Rettew Creative
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  • Summary

  • 3C’s is a podcast brought to you by Rettew Creative…a content creation and storytelling agency located in Anderson, SC…serving a variety of clients in healthcare, philanthropy, higher education, technology, non-profit, and many other medium to small businesses all across the United States. To learn more, go to RettewCreative.com
    Rettew Creative © 2020. All rights reserved.
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Episodes
  • EP7 - 3C’s Case Study: Creativity: Clemson Engineering - Haiti Water Story

    EP7 - 3C’s Case Study: Creativity: Clemson Engineering - Haiti Water Story
    Dec 1 2020
    Creativity | Community | Clients: 3C’s Case Study This is a 3C’s Case Study examining the needs of our client Clemson University Engineering, Computing, and Applied Sciences (CECAS) and how to use storytelling to achieve the enrollment and awareness goals. In this 3C’s Case Study, we take a look at one of our most dynamic projects. Using a blend of documentary and cinematic storytelling techniques, we helped Clemson University’s College of Engineering with their recruitment and outreach initiatives. Client Overview The Public Relations, Outreach and Media Opportunities (PROMO) group has long been the creative fulfillment team for CECAS. Through various intersecting initiatives, the PROMO group works directly with the Dean to expand and improve the marketing and public outreach of the college. The PROMO group draws upon the diverse talents of it’s members, who utilize equally diverse fields such as communication, technology and media to fulfill their passion of promoting the college and its departments. Goal Of Project The goal of this project was to visually showcase a department of the College of Engineering for promotional purposes. The PROMO group first partnered with Rettew Creative to perform a year long audit to identify creative narratives that would appeal to multiple target audiences for the purpose of increasing enrollment and providing value to the engineering degree. Rettew Creative identified numerous storylines including a water project in Haiti spearheaded by Clemson Engineers for Developing Countries (CEDC). This group appealed to us because of the amazing work they were doing in regards to water purification efforts in a small village of Haiti. Since we were producing a cinematic piece, we believed the rich landscape of Haiti and the nature of the work involved would offer us ample visual opportunities. Bottomline, the main goal was to create a visual story showcasing Clemson students working in Haiti as they continued the water purification efforts. We wanted to capture a theme, the steps Clemson students were taking to change the world.
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    23 mins
  • Ep6 - 3C’s Case Study: Clients: DCEC “Moms & Mimosas” Video Project

    Ep6 - 3C’s Case Study: Clients: DCEC “Moms & Mimosas” Video Project
    Nov 23 2020
    Creativity | Community | Clients: 3C’s Case Study This is a 3C’s Case Study examining the needs of our client DCEC and how to use storytelling and video to achieve the fundraising goals. Background The Developmental Center for Exceptional Children (DCEC) was founded in 1974 by Kristina Radcliff. Kristina saw a desperate need in her community and created DCEC to provide services to children often overlooked or ignored. In the days before children with special needs and disabilities received services in the public school system, DCEC provided care and instruction to children from birth to age thirteen. Since relocating to the Westside Community Center in 2014, enrollment has more than tripled. DCEC has grown to become a vital part of the greater Anderson County community. DCEC's outreach efforts have created strong partnerships and engagement from the community, and continue to grow and be holistic in the services provided to these exceptional children. Goal of Project The goal of this video project, to create a video showcasing the story inside DCEC with the narrative highlighting the parent's perspective. The second goal of the video was to showcase the inside of the facility, creating a virtual tour while showcasing the interaction between the children, the staff, and the parents. Bottom-line, create a compelling video story to be used as a fundraising tool during the 2019 “Moms & Mimosas” event; where roughly 300 women from the community would attend and potentially give. Production This project was a simple video production process were all the content was captured over two, separate half-days. The first on-site half-day production was to capture the interviews with the parents. Since this video was focused on fundraising, it was important to keep the narrative focused on the parents who could provide third party testimonials speaking directly to potential funders and the community at-large. The interviews were captured using a two camera approach: 1) Canon EOS c100 - Interview camera with boom microphone 2) Canon EOS 5Dmkiv - Second angle camera for a close-up of the face for expressions. The "broll" footage was captured during a second, half-day production. This allowed us to capture the parents and the children interacting with the staff. We used a small DJI OSMO+ so that the camera would not overwhelm the children. Given the fact these children had certain differing abilities, we did not want them to focus on large production cameras. So we chose the DJI OSMO+ as a portable camera, stabilized providing a beautiful 4K image and smooth movement. We ultimately edited this video project using the Adobe CC leveraging Premiere Pro, Audition, and Media Encoder. This project was produced in 1080p and delivered online and for an in-person event. Results This video project was unveiled at our annual spring fundraiser in May 2019 – “Moms & Mimosas”. This was DCECE's largest attendance since the initial event creation 4 years prior. An audience of approximately 300 professional women attended the 2019 brunch, fashion show and auction. It is estimated that 25 - 30 percent were first time attendees. The 2019 event raised 34% percent more in revenue than the previous year (approximately $7,500).
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    17 mins
  • Ep5 - Community: Importance of Empathy & Relationship Management

    Ep5 - Community: Importance of Empathy & Relationship Management
    Jul 21 2020
    Creativity | Community | Clients: 3C’s Case Study This is a 3C’s Case Study examining the importance of empathy when managing relationships during this stressful time period of COVID-19 and the global pandemic. Background Since the middle part of March 2020, we have been committed to remain open, serve our clients, and become more intentional on the way we communicant with all our business relationships. These relationships have been the core reason why we have been able to stay open as a business, serve our clients and our community.  This commitment has come with many challenges which includes many of these relationships have experienced a heightened level of stress. Let's face it, this time period has been hard! Many businesses have closed, many people have lost jobs, many people have gotten extremely sick, and we are all stressed.  This heightened stress has impacted how we communicate with each other, especially given the lack of in-person communication. We are now dependent upon virtual means from the asynchronous technology like email, testing, and social media; and the synchronous technologies like ZOOM, Teams, phone calls, etc. Distance has been put between business relationships and distance has created more tension on an already tense time period.  This podcast episode is dedicated to this discussion. Bobby Rettew and Mark Berry talk about how they are managing their own stress, communication with their partners and client, along with their complete focus of making sure everything we deliver is beyond expectations. 
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    17 mins
Social Sciences
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