Have you been doing everything in your business when you only just want to do what you love doing– capturing smiles and memories? Do you find yourself struggling to get new clients and just feel like you could give more than what other studios could offer? Are you ready to find out how you can be more present, get higher sales, and do what you love to do with lesser stress and effort than before?

Taking pictures for a living isn’t so bad, but what happens if you’re doing all the managing and less of the picturing? Outsourcing isn’t something to be feared, in fact, it’s more of a blessing in disguise! You can’t be everything all at once. If that’s the case, then how would your business grow. Finding the balance of managing, marketing, and capturing pictures with the help of others is a step you could take to show the world what you have to offer.

If you are ready to take the risk, earn more, and touch lives through photographs, then sit back and get ready to be blown out. Stop the chimping and grab those perfect photographic opportunities to capture better memories, touch more people’s lives and grow your business! 

Rachael Boer, with over 13 years of experience in the portrait and wedding industry, brings creativity and vision to every photography session. Together with a small team of support staff, she has photographed hundreds of portrait sessions and weddings, and her clients are consistently thrilled by her stunning imagery high-quality artwork. Rachael's passion is giving families tangible memories of their most precious days together with the ones they love.

In this episode, Rachael talks about why outsourcing isn’t something to be feared but rather be loved and how it can greatly help you focus on doing the things you love instead of doing the things you dreaded. She also shares her insights on how marketing also plays a crucial role and doing photography for a living is more than just taking pictures!

What you will learn from this episode:

• Discover the importance of in-person sales and how it can turn your one-time clients into life-long partners
• Acknowledge outsourcing as a step for growth and stress-free business instead of something to be feared
• Understand how to give your website a bit of a pop and a touch of uniqueness with the power of copywriting

I'm picturing that amazing relationship that we have with our clients and the service that we provide, to take something off their plate. I'm not thinking about pushing something on them that they don't want to buy. That's never the point, never the goal, and that will backfire on you in the long run.”

- Rachael Boer

Topics Covered:

01:08 - Looking Out of the Picture: Rachael talks about how outsourcing is a power-saver, timesaver, and lifesaver that you need in your business

03:08 - Chasing that Life-Changing Freedom: Rachael shares how she overcame her fear and realized that it was time for her to ask for help

08:27: Catching Clients, Capturing More Memories: Rachael explains how outsourcing allows you to expand and level up your business

10:48:  Finding the Focal Point of Marketing: Rachael talks about why you need to market your business actively instead of passively

11:53 - Speaking Photographs: Rachael shares why the message we put out about ourselves and how we talk and present our studio is important

12:30- Seeing More Than Just the Picture: How copywriting is as important as the visuals present in your website

20:23 - The Little Marketing Bucket: Rachael adds to the importance of having a budget and being strategic in your marketing

23:25 - Transcending Over