Hi, my name is Jay. What I share with you today is going to save you tons of time and we could all use more of that, am I right?

Let’s get to it. Why you should never email or message the folks on your list.

First off, when I talk about a List, this is just a buzzword that gets thrown around a lot.

A list is simply people who are your patients/clients or customers and people that have expressed interest in your solutions but up till now haven’t become a patient, client or customer.

The first reason you should never consistently email or message your list valuable content. There is a very good chance that the person that receives your email will in turn tell their friends, coworkers, or family about the solutions you provide.

This is only going to make THEM interested in your solutions. It could also cause your scheduling calendar to fill up, and they’ll probably end up paying you for your time and talents.

The second reason you should never consistently email or message your list with valuable content. Imagine if you actually offered other services that the person on your list might be interested in. They may have the audacity to contact you so you can provide those others solutions to them. Again, this will probably mean filling up your calendar and causing you to make more trips to the bank.

The third reason you should never consistently email or message your list with valuable content. You just might be the first or perhaps the only business the individual on your list will think of when they find themselves in need of your solutions. What would happen if a person who doesn’t need your solutions now discovers that they do need you in a week or month?

Again, the calendar fills up and more trips to the bank to make those deposits which take you away from setting in your office hoping the phone rings.

Finally, the fourth reason you should never consistently email or message your list with valuable content. You just may find yourself in the role of a local celebrity. This means raving fans that know like and trust you. And worse, they may go on Google, Yelp, Facebook or dozens of other sites and tell other people about the valuable content and solutions you provide…even giving you 5-Star reviews.

Ok. I’ll joking aside. It’s amazing how many business owners I talk to that will say, “I suck at engaging with my list.

Think of it this way. Imagine you have a big party. The first people that show up, you’re all excited. You thank them for coming. You show them where to put their coat. You take them to the snack table and even pour them a drink. Then the doorbell keeps ringing, Each person you spend less and less time with and pretty soon people just kind of walk in and wonder if they’re at the right place. There’s no one there to greet them. Others seem to be enjoying themselves but you feel neglected and pretty soon just turn around and leave. You tell yourself how rude the host was and that you’re never going to go back there again.

An email and messaging campaign reignite and warms up your list - so they're ready to raise their hand for your next amazing offer... like that "know-it-all" in the 5th grade who was trying to be the teacher's pet.

I hope that makes a little sense.

If you’d like to learn how to get something started like this in your business…that’s what I do.

You can go to getmoreyes.com or message me directly at solutions@nonsuckyemail.com.

solutions@nonsuckyemail.com.

I’m Jay and thanks for listening to the clinic accelerator podcast