In this episode, host Jeff Gayduk reconnects with an old friend and industry veteran, Michael Lundquist, now with Croisi Europe, a family-owned river cruise company based in Strasbourg, France. With nearly 50 years in the business, Croisi Europe boasts a diverse fleet of over 50 ships and 170 itineraries worldwide, ranging from 3 to 27 days. Lundquist highlights the company's unique value in the river cruise market, emphasizing their flexible offerings and strong presence in lesser-known European rivers and canals, including the Loire Valley and the Elbe River.

They discuss the growth of Croisi Europe in the American market, the challenges and opportunities of operating during major events like the Paris Olympics, and the benefits of exploring second and third-tier destinations. The conversation also covers the appeal of canal barge cruises, which offer an intimate and unique way to explore Europe's waterways, ideal for groups, families, and special interests such as biking and hiking.

Lundquist shares insights into the future of river cruising, noting the increasing popularity of more unique destinations and the need for adaptability in a crowded market. He also elaborates on the types of groups Croisi Europe caters to, from leisure travelers to specialized charters, and the company's commitment to providing a flexible and personalized experience for all guests.