In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email.

Things discussed in this episode:

• Teaching yourself a new skill can be done through creating personal projects and writing about what you're learning.
• Adapting content for different mediums requires adjusting the narrative, word count, and technique to fit the platform's parameters.
• Authenticity and personal stories can resonate with readers and help build a strong connection with the audience.
• Choosing the right format for your content, whether it's micro articles, videos, or podcasts, can allow your work to shine and attract the right audience.

Timestamps

• (00:00) - Introduction
• (02:07) - Starting Very Good Copy
• (07:20) - Sharing Very Good Copy
• (09:12) - Adapting Content for Different Mediums
• (11:28) - Learning About Himself and His Creative Process
• (14:24) - Starting Point for New Pieces
• (15:56) - Writing on the Phone
• (23:02) - Authenticity and Connecting with Readers
• (25:29) - Choosing the Right Format
• (25:55) - Writing about Moments
• (27:18) - Breaking Down the Wall
• (29:56) - The First Resonating Piece
• (33:07) - Lessons from Not Getting Hired
• (38:40) - The Impact of Not Getting the Job
• (40:10) - Making AI Personal
• (49:32) - Curating a Book

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