Jared Zaugg founded Dravot & Carnehan, a strategic management consultancy, specializing in lifestyle, automotive, mobile technology, and travel. Named after the dynamic upstarts in Kipling’s classic The Man Who Would Be King, Dravot & Carnehan is inspired by those who blaze their own trails with character and flair. 

With Dravot & Carnehan, Jared and his wife Brooke identified a gap in the market and pioneered a new approach to motorcycles as art. Hosted at the Ritz-Carlton in Half Moon Bay, California, “Legend of the Motorcycle” was launched in 2006 as the first world-class concours d'elegance exclusively for motorcycles, attracting a burgeoning international audience of collectors, judges and aficionados.

The Wall Street Journal, London Times, Fortune, CNN Money, and the Los Angeles Times called it the best event of its kind in the world. 

In this episode, Jared talks about his entry into motorcycling with an early `70s BMW, how his parents always had one or more British cars on the property, his friendship with the late high-flying Alain de Cadenet, and how “Legend of the Motorcycle” came about.

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