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6 Figure Creative

By: Brian Hood
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  • Summary

  • 6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Episodes
  • #321: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin

    #321: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin
    Jul 30 2024
    Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone. Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean". That's why I was so excited to talk to James Martin from Made By James. James is a designer who's had immense success in the crowded niche of logo design. He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the "bill paying work" that many freelancers are forced to say yes to. Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer. In this episode you’ll discover: How James Martin has thrived for nearly 2 decades as a creative Why niching down too early is worse than not niching at all How to stand out in a saturated market Passion vs. systems and habit Why it's dangerous to rely on social media Giving your clients the most value they can afford Why it's time to raise your prices right now Relationships in business The difference between survival and thriving For full show notes, visit https://6figurecreative.com/321
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    1 hr and 2 mins
  • #320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series

    #320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
    Jul 25 2024
    "I need more clients". That's the #1 problem our community has in every single poll we run. The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist. That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business. Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle. In this episode you’ll discover: How to make an offer so good people feel stupid saying no How to harness three of the six different lead sources The thousand true fans model How you can advertise for free Why an email list is crucial to more and more freelancers The importance of cleaning your mailing list For full show notes, visit https://6figurecreative.com/320
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    43 mins
  • #319: How To Attract Your Dream Clients | The Client Acquisition Series

    #319: How To Attract Your Dream Clients | The Client Acquisition Series
    Jul 23 2024
    Here are the two rules for attracting your dream clients. Rule #1: Be attractive. Rule #2: Don't be unattractive. That's literally it. The hard part comes when you actually look at what is "attractive" to your dream clients. I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question... "Am I the type of person that would attract this sort of dream client/project?" In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients. In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them. In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients. In this episode you’ll discover: Why Guitar Center is the worst place to buy gear (unless they sponsor us) How Mark closed a half-million-dollar deal Why different clients need different approaches Setting expectations in advance High ticket vs. low ticket sales How to become attractive to your dream clients How to stay top of mind without being cringy Why red ocean businesses struggle For full show notes, visit https://6figurecreative.com/319
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    41 mins
Art Leadership Economics
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