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In this episode, Justin interviews Ann Carden, a successful entrepreneur who has built and sold multiple businesses. Ann shares how she strategically uses her podcast to attract high-end clients and build valuable relationships. She reveals her process for selecting guests, leveraging the podcast as a networking tool and adding value for her clients. Ann's insights demonstrate how podcasting can be a powerful tool for growing a business when approached with the right strategy.

Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two. She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success.

Timestamps:

6:45 Build relationships through strategic podcast guesting and content creation.

8:06 Leverage a podcast to build brand credibility and visibility.

10:58 Select podcast guests strategically to maximize business opportunities.

20:15 Manage podcasting and guesting by planning and scheduling efficiently.

24:52 Repurpose content to maintain a consistent podcast schedule.

Connect with Ann on her Website or LinkedIn

Resources Mentioned:

Expert In You Magazine | Website

Expert In You Podcast | Website

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