• 68: The A-Z of Media Planning

  • May 25 2023
  • Length: 32 mins
  • Podcast
68: The A-Z of Media Planning By cover art

68: The A-Z of Media Planning

Listen for free

View show details

  • Summary

  • In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry. 
    Listen as we discuss:
    • The huge gap in media training which led him to found the “A to Z of Media Planning”
    • Whether there’s a crisis of creativity in the industry
    • Tips to help marketers and media planners become more creative 
    Show more Show less
Show more Show less

What listeners say about 68: The A-Z of Media Planning

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available