• 7 - Deena Zimmerman on retail’s post-pandemic reinvention

  • Apr 12 2023
  • Length: 36 mins
  • Podcast

7 - Deena Zimmerman on retail’s post-pandemic reinvention

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  • Summary

  • For the seventh episode of The Shift, LeaseUp’s Kurt Chisholm spoke with Deena Zimmerman, National Council Co-Chair of Retail for SVN and a VP at SVN Chicago.

    Deena has worked across a wide range of “unique use” properties, but is perhaps best known for her work in the cannabis space. She’s been on the ground with Illinois’ legalization of first medical, then recreational marijuana, helping her clients navigate complex zoning and permitting laws around cannabis, earning her the unofficial title “the cannabis queen of CRE” – which she fully owns.

    Deena is also a vocally tech-forward tenant rep broker who utilizes GPS software, LeaseUp’s CRE deal platform, and other tech tools to make her clients’ lives easier and help herself win more business.

    “A lot of people ask me about tech and they say, 'I just don't have time to learn it.' You have got to take the time to save the time. It is saving me SO much time and winning me SO much business, you gotta look [at the] bigger picture.”
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