70: Building Brands Through Creativity
Jun 8 2023
Length: 41 mins
Podcast

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70: Building Brands Through Creativity

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Summary
In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast.

Listen as we discuss:
Building brands through creativity
The impact of AI on advertising
Whether the Cannes Lions are losing their effectiveness bite
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