As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.

• 00:00 Introduction: Should You Convert Your Podcast to Video?
• 00:59 Recording Challenges and Capacity Considerations
• 02:12 Evaluating the Need for Video Content
• 04:14 Content Strategy: When to Use Video
• 05:28 Case Study: Summer Spark Series
• 07:12 Strategic Podcasting Tips
• 11:32 Final Thoughts and Resources

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