• 74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

  • Jul 13 2023
  • Length: 32 mins
  • Podcast
74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse By cover art

74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

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  • Summary

  • In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space.

    Listen as we discuss:
    • What it’s like being the only female CEO in the UK sports marketing industry
    • Levelling the playing field in women’s sports marketing
    • How to get sports sponsorship right
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