• #8: On Social Media Living Up to its Promises with Raechel Johns

  • Oct 27 2017
  • Length: 26 mins
  • Podcast

#8: On Social Media Living Up to its Promises with Raechel Johns

Listen for free

View show details

  • Summary

  • Associate Professor Raechel Johns is a marketing specialist and Head of the School of Management at the University of Canberra. Raechel and I have been colleagues for many years. We even starred in a video video about ten years ago. So I asked Raechel about social media and marketing and how I was disappointed that social media had not lived up to its early promises. Is social media any good? Or has it been over-run by commercial interests? Raechel talks about the Gartner Hype Curve and the "trough of disillusionment", but also says that social media provides opportunities for building social capital, learning new ideas, and creating social value. Check out the Show Notes at http://www.politicalscience.com.au/2017/10/is-social-media-living-up-to-its.html
    Show more Show less
Show more Show less

What listeners say about #8: On Social Media Living Up to its Promises with Raechel Johns

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available