This week, Nick talks to Magnus Houston.

Magnus has diverse career background that spans professional motorcycle racing for Suzuki GB, where he competed in a support race to the World Superbikes, and self-taught creel fishing. He has founded and managed multiple seafood companies and has experience in the alternative investment sector. Additionally, Magnus is a graduate of MIT's Sloan School of Management.

With Magnus’ previous company, Fishbox, he digitized a traditional business model, creating a system with four times as many data collection points as Tesco Club Card Points. The real driver of subscription numbers was his comprehensive approach to marketing; handling every aspect of the process, from crafting the brand to creating aspirational videos, working with influencers, and managing social media posts.

Nick and Magnus talk about his extraordinary career to-date, including a serious accident in his motorcycle racing career that put him in a wheelchair, to then becoming a fisherman without any prior experience.

Magnus' book choices where:

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Hardcover by Ben Horowitz
https://www.amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205

The Pyramid of Lies: Lex Greensill and the Billion-Dollar Scandal Hardcover by Duncan Mavin
https://www.amazon.co.uk/Pyramid-Lies-Greensill-Billion-Dollar-Scandal/dp/1529088887

The World for Sale by Javier Blas
https://www.wob.com/en-gb/books/javier-blas/world-for-sale/9781847942678

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