Scaling a business can often feel like you’re wearing a shirt that’s just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps.

A lot of entrepreneurs dream of rapid growth, but trying to jump to the finish line can be counterproductive and stressful. Brad brings a refreshing perspective to the discussion, focusing on foundational business principles that ensure growth is sustainable and enjoyable. He provides practical advice on the stages of business growth and emphasizes the importance of prioritizing and perfecting each phase before moving on.

Brad's "smooth scaling" framework is a step-by-step guide designed to help businesses grow efficiently. On the episode, he discusses the four main phases of this framework: Prove It, Streamline It, Market It, and Delegate It.

Creating a business that not only grows but thrives, requires more than just scaling up operations. Brad emphasizes the significance of making customers happy as the core of any business's foundation and success.

Throughout our conversation, Brad’s passion for supporting and simplifying the complexities of running a business is evident. With his structured approach and practical advice, he offers actionable insights for entrepreneurs looking to scale without the common growing pains.

Links Mentioned:

smoothscaling.co/mpm