• A New Era in Measurement & Currencies

  • Sep 2 2022
  • Length: 37 mins
  • Podcast

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A New Era in Measurement & Currencies

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  • Summary

  • 100% new currencies by 2024? To wrap up the first season of Amobee Out Loud, Pam is joined by Kelly Abcarian EVP, Measurement & Impact at NBCUniversal, to discuss the way Covid changed viewers behavior, new currencies that are being unlocked, cross platform measurement and can we get measurement companies to work together to solve the cross screen measurement gap.

     

    For more information visit: www.amobee.com/podcast
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