• A Pretty Pickle

  • Jun 27 2022
  • Length: 13 mins
  • Podcast

A Pretty Pickle By cover art

A Pretty Pickle

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  • Summary

  • When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. 

    WE DISCUSS:

    • Why a beautiful design is a subjective measure and not necessarily a helpful one
    • The part of design most people don’t consider and why it matters
    • Should personal preferences be taken into account when designing your visual identity?
    • 3 helpful criteria to assist in evaluating a design or briefing your designer
    • Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.
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