• A Social Pros Special: Looking At Q4 and 2025

  • Aug 30 2024
  • Length: 43 mins
  • Podcast

A Social Pros Special: Looking At Q4 and 2025

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  • Summary

  • What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences. They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?’ Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI. In This Episode: 1:21 - This episode’s guests introduce themselves4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation 8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit9:42 - The rise of inadequately disclosed sponsored partnerships11:04 - The growing trend of brands hiring internal creators12:36 - Some of the most common questions from social media leaders14:17 - The challenge of selling the value of social media to leadership16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content22:11 - Things happening in social that marketing teams need to be paying attention to28:19 - Why you need to be participating in short-form video, especially in B2B35:44 - How to build authenticity in the age of AI 41:40 - Daniel’s pro tip for aspiring social pros Resources Grab your free Social Media Audit Bundle Convince & Convert WebsiteFollow Convince & Convert on XFollow Convince & Convert on InstagramConnect with Daniel on LinkedInConnect with Hannah on LinkedInConnect with Sunny on LinkedInConnect with Jennifer on LinkedInConnect with Jason on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.
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