• A Startup Storytelling Framework for Non-Storytellers

  • Apr 24 2024
  • Length: 25 mins
  • Podcast
A Startup Storytelling Framework for Non-Storytellers By cover art

A Startup Storytelling Framework for Non-Storytellers

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  • Summary

  • Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.

    • Tacklebox
    • Idea to Startup Newsletter
    • Building a Story Brand
    • Your New Life Will Cost You Your Old One
    • Work Clean - The Life-Changing Power of Mise en Place
    • How to Write Essays that Spread

    00:30 Storytelling for your startup
    03:24 The Two Reasons for the Barefoot Son Story
    07:09 Smooth Jazz
    07:37 The Three Ruls of Good Storytelling for Entrepreneurs
    08:45 Rule 1: Good Stories Are About Speed
    10:44 Rule 2: You Don’t Matter
    11:39 Rule 3: A Good Story is Earned
    12:22 Mise En Place
    14:10 The Ingredients of Your Story
    17:09 The Accelerants
    19:24 Airbnb Interior Design
    23:23 The End: Montaigne
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