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A Swiss success story
Jul 4 2024
Length: 10 mins
Podcast

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A Swiss success story

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Summary
How did the concept of a simple medical sterilizer inspire the design of the Schaerer coffee machine? How did this WMF brand become one of the many emblematic brands that have made Groupe SEB such a success? A shared, unconditional passion for developing quality products and services. Cyril Salzmann, Head of Western and Southern Europe, Professional Coffee Machines , is very inspired by the story and tells us about the brand’s rise.

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