A Well-Designed Business® | Interior Design Business Podcast

De: LuAnn Nigara
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  • Resumen

  • In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
    2016
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Arte Economía
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Episodios
  • 1081: Tracee Murphy: The Psychology of Luxury Sales in Interior Design

    1081: Tracee Murphy: The Psychology of Luxury Sales in Interior Design
    Apr 22 2025
    Today With Tracee Murphy: Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider. Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market. LuAnn Nigara andTracee Murphy’s Ah-Ha Moments: "Luxury is really defined by the client... if we don't understand what they're wanting, then we can't possibly deliver it." -Tracee "If the only thing you ever did as a salesperson was stop talking and listen, you're gonna be way ahead of the game." - LuAnn More About Tracee Murphy Thanks to degrees in interior design and psychology, Tracee understands how your home’s interior can impact your moods and the way you live. She is particularly skilled at listening to her client’s needs to develop spaces that meet and exceed expectations. From managing multiple perspectives on a project to staying abreast of the latest codes, Tracee thrives on reflecting “Your Style of Living.” Tracee and her team believe that each project is unique, with its own singular design aesthetic. To that end, she and her team work to reflect the personality of each homeowner or business behind the space. Her passion is for classic styling with a relaxed and sophisticated feeling. A licensed interior designer in Florida, Tracee regularly attends continuing education classes to ensure she is constantly evolving in her approach while also remaining up to date on all health and safety requirements. When she isn’t creating beautiful living spaces, Tracee loves traveling the world, walking the beach and enjoying the “salt life.” She regularly supports the arts and culture that Sarasota has to offer, but most of all, she relishes spending time with her family and dogs, George Washington and Sophie Jo, who you’ll find in the TMI Design Studio on most days. Connect with Tracee Murphy Website Instagram Facebook Youtube The Designer Launch - Download Now! A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service 2025 Business of Interiors Community Summit What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Design Trade Service Designhounds Talks Chicago at The Mart : Business Spark Conference Other Shows: #409 Candy Scott & Rachel Cannon: Interior Design is a Service Business Not a Commodity Business #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #842 Joshua Smith: Sell the Experiences, Not the Commodity #971 Vicente Wolf: How to Bring True Artistry into Interior Design
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    1 h y 18 m
  • 1080: Power Talk Friday: Brad Robinson: What Builders Really Want from Interior Designers

    1080: Power Talk Friday: Brad Robinson: What Builders Really Want from Interior Designers
    Apr 18 2025
    Today With Brad Robinson: Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to set themselves apart? Today, I am so excited to welcome Brad Robinson, founder of Bradford Custom Homes & Remodeling to talk about design-build projects, how designers can break in, and the importance of systems and processes to keep everything running smoothly. Also, if you want to learn more about Buildertrend, one of the valuable resources Brad mentioned in this episode, we have a special link for you! Just go to Buildertrend.com/welldesigned and get started! More About Brad Robinson Brad Robinson is the president of bradford custom homes & remodeling, a premier designbuild firm based in Atlanta, Georgia, where he creates luxurious, personalized, and highperforming living spaces. As the founder of six construction-related businesses, Brad's influence extends beyond Atlanta, with multiple companies serving clients regionally and nationwide. Drawing from a rich history rooted in his family's construction business and extensive experience in home renovations, Brad's commitment to quality, sustainability, and client satisfaction has driven the success of his ventures. Above all, Brad is most proud of the teams he has built, each dedicated to delivering thoughtfully designed and expertly crafted homes tailored to each client's unique vision. Connect with Brad Robinson Website Instagram Facebook LinkedIn Houzz TikTok YouTube A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service 2025 Business of Interiors Community Summit What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Buildertrend Mydoma Studio Design Trade Service Jude Charles’ Website Other Shows: #542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process #560: Brad Leavitt, AFT Construction: The Design Book #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective #709: Jenny and Ben Slingerland of Black Ink Interiors:The Stages and Decisions to Grow Your Design Business #644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers #724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals AWDB #718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design #516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand
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    1 h
  • 1079: Amber Guyton: Being Bold in Entrepreneurship

    1079: Amber Guyton: Being Bold in Entrepreneurship
    Apr 15 2025
    Today With Amber Guyton: Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and soon-to-be property investor. LuAnn Nigara and Amber Guyton's Ah-Ha Moments: “I am all about community over competition.” - Amber "You know who doesn't feel imposter syndrome? Actual imposters. They're not worried about imposter syndrome. They're just out here doing." - Amber “Luck is where preparation meets opportunity.” - Amber "Burnout is real and you have to take care of yourself. You can't pour from an empty cup…You have to be just a forever student and remain curious, but that gut feeling? You can't ignore it because that's wisdom." - Amber "When it's a ‘No’ for you, it's not going to be good for either one of you. So you're doing a diservice to both of you…If it's ‘No,’ just get the emotion out of it and recognize something isn't fitting.” - LuAnn More About Amber Guyton Amber Guyton is the owner of Blessed Little Bungalow, an interior design firm based in Atlanta, Georgia. A passionate champion for personal finance, she believes that interior design should not be a luxury reserved for the privileged few and is committed to democratizing the industry one home at a time. A lover of soulful maximalism, Amber has served dozens of clients across the country designing colorful, affordable, and aesthetically pleasing residential and commercial projects. She founded BLB in 2016 after decorating her entire renovated 1948 bungalow in San Antonio, Texas bungalow in less than a week. Since then, Amber’s blog and social media following quickly grew and transformed her former hobby and side hustle into a nationally known brand and business. In 2021, she left her fintech marketing career in San Francisco, California to pursue this dream and take BLB full-time. Connect with Amber Guyton Website Instagram Facebook Pinterest Houzz A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Design Trade Service - Sign Up Today! Designhounds Talks Chicago at The Mart : Business Spark Conference - May 7th! Upcoming Events with LuAnn! Other Shows: AWDB #419: Tobi Fairley- Say No to Busy and Yes to Health, Wealth and Joy AWDB #440: Power Talk Friday: Tobi Fairley: Her Design You Coaching Program AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years AWDB #903: Power Talk Friday: Adam Stevison: Give Your Clients an Interactive, Luxury Experience at the Home Depot Design Center AWDB #993: Libby Langdon: How to Create Long-term Income from Licensing Deals
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    1 h y 36 m
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Eye opening

I loved this episode so so much! Thank you Luann!
it opened my eye to see another dimension. This is the good stuff!

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Such valuable content

So informative with valuable tools on how to grow and evolve your business. Thanks Kaitlyn and Luanne

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