• A bit of history

  • Feb 23 2024
  • Length: 20 mins
  • Podcast

A bit of history By cover art

A bit of history

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  • Summary

  • How did Bookster come into existence?

    Simon and Robin discuss the history of how Bookster started.

    1. Introduction:

    Simon introduces the podcast and his guest, Robin Morris, co-founder and CEO of Bookster. Overview of the series’ aim to explore running a successful SaaS company.

    2. Bookster’s Origin Story:

    Robin recounts the beginnings of the company as Tribal Logic and the development and success of Caravan Site Finder, which was sold to Haymarket Publishing in 2007.

    3. Early Diversification:

    Post-sale, Tribal Logic expanded its software capabilities to serve various clients, including event management and holiday rentals, leading to the initial steps toward what would become Bookster.

    4. Shift to Product Focus:

    Around 2009, the company developed a booking button for holiday rental websites, marking a significant shift from custom software projects to creating a defined product.

    5. Reacquisition and Growth:

    In 2015, they reacquired Caravan Site Finder and operated it alongside Bookster, while Bookster continued to grow into a more comprehensive property management system (PMS).

    6. Impact of COVID-19:

    The sale of Caravan Site Finder in February 2020 provided crucial financial stability as the pandemic hit, affecting many clients in the tourism sector and highlighting the challenges faced by the industry.

    7. SaaS Explanation:

    Robin explains the SaaS (Software as a Service) model, emphasizing benefits like regular updates, maintenance, and web-based accessibility, which Bookster utilizes for its clients.

    8. Leadership and Team Dynamics:

    Robin discusses his role transition from software developer to Managing Director, focusing on business direction and team guidance. He also highlights the contributions of co-founders Colin Guthrie and Craig Douglas.

    9. Global Client Base:

    Bookster serves a diverse, international clientele, including holiday rental providers from various regions such as the UK, Europe, North America, and Australia, catering to businesses of different sizes.

    10. Naming Bookster:

    The story behind the name “Bookster” and clarification of common misconceptions. Unlike the complex naming process for Tribal Logic, Bookster was quickly agreed upon and has proven effective.
    • www.booksterhq.com
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