Dr. Karen Freberg on Bridging the Gap between Academia and Industry.

In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on bridging the gap between academia and the industry and why she champions her students to take ownership of their learning. Additionally, Dr. Freberg shares examples of how her students have benefited from personal branding and real-world experience, including opportunities to work with esteemed companies and on high-profile events.

00:00 Introduction and Welcome

00:50 Getting to Know Dr. Karen Freberg

01:28 Bridging the Gap Between Academia and Industry

02:18 The Journey of a Student Athlete

03:27 Discovering Public Relations

05:19 The Importance of Personal Branding

08:16 Success Stories: From Students to Professionals

12:46 The Power of Passion and Initiative

19:40 The Struggles and Joys of Advertising

20:09 The Importance of Creativity in Strategic Communication

21:25 The Journey of Building a Student Agency

21:55 The Challenges and Triumphs of Launching a Student Agency

22:17 The Role of Students in Shaping the Agency

24:40 The Growth and Success of the Student Agency

25:32 The Impact of the Student Agency on the Community

32:07 The Future of the Student Agency

33:48 The Role of Podcasts in Student Learning

36:48 The Impact of Teaching on Students

37:37 Connecting with Karen Freberg