• (AMA) Sandy Mangat - Head of Marketing @ Pocus - AI in Product-Led-Sales

  • Mar 30 2024
  • Duración: 43 m
  • Podcast

(AMA) Sandy Mangat - Head of Marketing @ Pocus - AI in Product-Led-Sales Por arte de portada

(AMA) Sandy Mangat - Head of Marketing @ Pocus - AI in Product-Led-Sales

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  • Resumen

  • In this Ask-Me-Anything session, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, interviews Sandy Mangat, the Head of Marketing at Pocus. They discuss the evolution of the go-to-market motion and the rise of product-led sales. Sandy provides insights into the different eras of go-to-market strategies and how AI and intent data are transforming the sales landscape. They also explore the changing role of sales teams and the importance of data literacy in revenue organizations.

    Key talking points:

    - The evolution of go-to-market strategies and the shift towards product-led sales
    - The importance of first-party data and intent signals in driving sales success
    - The emergence of intent 2.0 and the role of AI in surfacing and actioning data
    - The landscape of go-to-market tools and the need for consolidation and workflow integration
    - The future of revenue organizations and the skills needed to leverage AI effectively

    Connect with the speakers:
    Sandy Mangat: / sandymangat
    Alfie Marsh (Host): / alfiemarsh

    Learn more about Pocus:
    Website: www.pocus.com

    Learn more about Toolflow.ai:
    Website: www.toolflow.ai



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alfiemarsh.substack.com
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