Join Kevin Lawson and Sean O'Shaughnessey in a compelling episode of "Two Tall Guys Talking Sales," which delves into the power of networking and relationship management in sales. Whether you are a seasoned sales professional or just starting, this episode offers invaluable insights into maximizing your sales ecosystem without overwhelming your contacts.

Key Topics Discussed:

• Activating Your Network [00:00:00]: Kevin highlights the importance of leveraging existing relationships and simple, actionable strategies to enhance your sales pipeline.

• Realistic Relationship Management [00:01:36]: Sean discusses the practical aspects of maintaining a manageable network that can drive business growth.

• Frequency of Contact [00:04:54]: Explore how often to engage with your network, including referral partners and past customers, without becoming a nuisance.

• Digital Communication vs. Personal Interaction [00:06:00]: This section dissects the balance between digital outreach and personal connection to optimize relationship value.

• Segmenting Contacts [00:08:29]: Sean shares his method of categorizing contacts into A, B, and C lists to tailor communication frequency and maintain effectiveness.

Key Quotes:

• Kevin: "Activating your network, your existing known sphere of influence, your sales ecosystem, your personal brand has connections to a lot of people." [00:00:29]

• Sean: "You don't need thousands. You need tens of maybe hundreds of people that you are constantly having communication with." [00:03:01]

This episode of "Two Tall Guys Talking Sales" is a treasure trove for anyone looking to refine their approach to sales networking. Kevin and Sean break down the art of maintaining relationships in a way that's both effective and respectful to your contacts' time. Their discussion provides practical steps and thought-provoking strategies to ensure you are not just another name in your clients' inboxes but a valued connection driving mutual growth. Tune in to discover how to make networking simple, actionable, and impactful. Don't miss this opportunity to transform your sales approach by strengthening the very relationships that define your success. Join Kevin and Sean as they guide you through optimizing your sales network for maximum return.

You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com - https://www.linkedin.com/in/kwlawson/

You can reach out to Sean at New Sales Expert, LLC & Sales Xceleration - Sean@NewSales.Expert - https://www.linkedin.com/in/soshaughnessey/