Episodios

  • Affiliate Manager Challenges with Zach Measures from Everflow

    Affiliate Manager Challenges with Zach Measures from Everflow
    Jul 4 2024
    Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies. When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast. Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers.
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    49 m
  • Digital PR Link Building Strategies for Google SGE with Fery Kaszoni

    Digital PR Link Building Strategies for Google SGE with Fery Kaszoni
    Jun 21 2024
    Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. Link building is already changing after many spam and helpful content updates. In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today.
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    47 m
  • 5 Ways to Find Your Target Audience for SEO with Umar Faizan

    5 Ways to Find Your Target Audience for SEO with Umar Faizan
    Jun 21 2024
    Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened. In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs. It isn't until you learn more about your audience that you get to understand how Google wants to share results with users.
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    47 m
  • International SEO with Kira Khoroshilova

    International SEO with Kira Khoroshilova
    Jun 13 2024
    Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world.
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    47 m
  • Eric Siu on Programmatic SEO, podcasting and affiliates

    Eric Siu on Programmatic SEO, podcasting and affiliates
    Jun 6 2024
    First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu! Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites. Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing.
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    28 m
  • Deep Dive into Google Search Console (GSC) with Karl Hudson

    Deep Dive into Google Search Console (GSC) with Karl Hudson
    May 31 2024
    Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized.
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    1 h
  • How affiliates can benefit from HR & recruitment help with Cordelia Morgan - Cooper

    How affiliates can benefit from HR & recruitment help with Cordelia Morgan - Cooper
    May 22 2024
    Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media. Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business.
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    38 m
  • Data literacy in affiliate marketing with Michael Filletti

    Data literacy in affiliate marketing with Michael Filletti
    May 15 2024
    Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business.
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    29 m