• Affiliate Marketing For Lenders

  • De: Carlos Caro
  • Podcast

Affiliate Marketing For Lenders

De: Carlos Caro
Escúchala gratis

  • Resumen

  • This Podcast is for consumer lenders who want to dominate the affiliate marketing channel. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding his current agency (New Market Growth), Carlos was a General Manager at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. Carlos makes a living based on the quality of the recommendations he makes to his clients, and he’s here to share his best frameworks, ideas, stories, and lessons with you. Subscribe to this Podcast to hear from him and other industry leaders as they demystify what it takes for lenders to win the affiliate marketing game.
    Copyright 2024 All rights reserved.
    Más Menos
Episodios
  • E0003 - Why Play?

    E0003 - Why Play?
    Aug 4 2024

    Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”

    We cover:

    • Size of publicly traded affiliate networks
    • How many consumer loans are opened per year on affiliate networks
    • Why your CMO, CPO, CRO, and CFO should care
    • A 60-second elevator pitch for your CEO

    Timestamps:

    (00:43) Why Invest in Affiliate Marketing? (01:22) Affiliate Channel Scale From Public Filings (05:08) What % Of Acquisition Volume Comes From Affiliates? (06:14) Convincing Your Org to Invest in Affiliate Marketing (08:01) Benefits for Different Departments (13:06) Selling into your CPO or Strategy Head (14:44) Selling into your CRO (16:42) Selling into your CFO (18:15) Building Exceptional Buying Experiences (20:42) Conclusion and Summary Pitch

    Where to find Carlos:

    • LinkedIn
    • Twitter/X

    References (affiliate marketplace public filings):

    Credit Karma

    https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf

    Experian

    https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf

    NerdWallet

    https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results

    Lending Tree

    https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5

    QuinStreet

    https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027

    MoneyLion

    https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
    Más Menos
    25 m
  • E002 - The Game

    E002 - The Game
    Jul 9 2024

    Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.

    Additionally, we discuss:

    • What mindset to bring to the game
    • Our super-lever: approval rate
    • Notes for performance marketers new to affiliates

    Timestamps:

    (00:00) Introduction (01:04) Exploring Affiliate Coverage In Google Results (03:15) Behind the Scenes of Affiliate Marketing (05:49) Affiliate Deal Structures and Dynamics (10:40) Optimizing Conversion Rates (17:09) Our Super-Lever: Approval Rate (24:00) Cautions for Performance Marketers (26:55) Recap and Final Thoughts

    Where to find Carlos:
    • LinkedIn
    • Twitter/X

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
    Más Menos
    30 m
  • E001 - Introduction

    E001 - Introduction
    Jun 20 2024
    Banks spend billions of dollars per year advertising in affiliate channels. It’s a complex, high-stakes game, and I’m here to guide you through it. If you’re a lender that wants to grow your affiliate program, you’re in the right place. – In today's episode, we discuss:
    • Who this Podcast is for
    • What we'll talk about in future episodes
    • Why affiliate marketing is important
    • My professional background
    • Why you should (or shouldn't) listen to me
    – Where to find Carlos:
    • LinkedIn
    • Twitter/X
    – Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn or Twitter/X. (00:00) Introduction to Affiliate Marketing for Lenders (00:36) Target Audience and Relevance (01:24) Winning in Affiliate Marketing (04:41) Carlos' Background and Expertise
    Más Menos
    7 m
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Affiliate Marketing For Lenders

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles