"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast."

Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue.

In this episode of Agency Journey, Hector shares insights on using podcasts strategically to grow your business and generate leads.

He emphasizes the importance of focusing on benefits over features, creating a great guest experience, and using different podcast formats to build trust and drive sales.

This episode will be a great listen for agency owners looking to leverage podcasting for growth; podcast hosts seeking to monetize their shows more effectively; as well as business leaders wanting to establish thought leadership in their niche.

Episode Insights:

💡 Focus on selling the benefits of your services, not just the features. Understand what outcomes your clients are looking for.

💡 Use podcasts to get meetings with prospects more easily than cold outreach. Conversion rates for podcast guest invites can be up to 70%.

💡 Have conversations on equal terms with guests rather than just putting them on a pedestal and interviewing them—this allows you to maintain your positioning as an expert and your "sales equity" in the eyes of the audience.

💡 Create a great guest experience to encourage sharing the episode after it’s published. Provide easy-to-use promotional materials on a dedicated page.

💡 Consider using a mix of solo episodes, co-hosted shows, and guest interviews to build trust and showcase expertise.

💡 Niche down your podcast topic to quickly become a recognized expert in an industry.

💡 Use AI tools like ChatGPT to help repurpose podcast content into SEO-optimized blog posts.

Resources Mentioned:

🌐 Hector's LinkedIn: https://www.linkedin.com/in/hector-podcast/

🌐 Hector's Instagram: https://www.instagram.com/hector_podcast/

🌐 Amplafy Media website: https://www.amplafymedia.com/?utm_campaign=agency-journey-ep-302-hector-santiesteban

💰 Book a Podcast Profitability Session with Hector’s team: https://calendly.com/hector_podcast/podcast-brainstorming-session/?utm_campaign=agency-journey-ep-302-hector-santiesteban

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👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot

Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites.

He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan.

In this episode of Agency Journey, Corey shares insights on niching down an agency's services, creating comprehensive digital marketing plans, and adapting to AI in search marketing.

This is a great conversation for agency leaders interested in specialization, strategic planning, and staying ahead of industry changes.

Episode Insights:

💡 Niching down services can be scary but pays off. Focus on what you do best and can differentiate on.

💡 Document your strategic planning process to create accountability and consistency as you scale.

💡 Connect marketing KPIs to business outcomes and ROI. Don't shy away from asking uncomfortable questions about costs and profit margins.

💡 Be prepared to adapt your services as search evolves, whether it's called SEO or something else in the future. The core need to "be found" will remain.

💡 Build a comprehensive digital marketing plan using the START framework: Strategy, Tactics, Application, Review, Transformation.

💡 Stay flexible to industry changes like AI, but maintain focus on delivering results for clients.

Resources Mentioned:

📚 Corey’s newly released book, "Digital Marketing Success Plan": https://thedmsp.com/?utm_campaign=agency-journey-ep-301-corey-morris

🌐 Corey's LinkedIn: https://www.linkedin.com/in/coreymorris/

🌐 Voltage Digital agency website: https://voltage.digital/?utm_campaign=agency-journey-ep-301-corey-morris

🔍 Search Engine Journal

🔍 Search Engine Land

People to Follow:

👤 Bruce Clay (SEO training expert)

👤 Gray MacKenzie (ZenPilot CEO and previous Agency Journey host)

👤 Jim Sterne (AI in search results expert)

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Brought to you by ZenPilot, ClickUp’s #1 Solutions Partner with 2,700+ agency ops makeovers under our belt.

📕 Read our in-depth, 8000-word How to Use ClickUp Guide: https://www.zenpilot.com/blog/how-to-use-clickup/?utm_campaign=agency-journey-ep-301-corey-morris

👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot

"It was clear that there was so much power in individuals banding together to do something."

Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane Katrina relief efforts.

In this episode of Agency Journey, Cooper discusses the evolution of influencer marketing over the past 15+ years, from early "mommy blogs" to today's multi-billion dollar industry. She provides insights on best practices, untapped opportunities in regulated industries, and the importance of authenticity in influencer partnerships.

This conversation is valuable for agency leaders interested in the history and future of influencer marketing, as well as those looking to partner with specialized agencies to deliver these services.

Episode Insights:

💡 The power of authentic, user-generated content was evident even in the early days of blogging, before social media platforms existed.

💡 Influencer marketing has evolved from a one-off tactic to an integrated piece of the overall marketing strategy for many brands.

💡 Micro-influencers often deliver the best results due to high engagement and trust with their audiences.

💡 Authenticity is crucial - influencers must have a genuine affinity for the products or causes they promote.

💡 There are untapped opportunities for influencer marketing in highly regulated industries like pharma, healthcare, and finance, as well as in B2B sectors.

💡 Revisiting core questions like "Why do we exist?" and "How will we succeed?" is important for agency leaders, especially those who've pivoted or evolved their business models.

Resources Mentioned:

🌐 The Motherhood agency website: https://www.themotherhood.com/?utm_campaign=agency-journey-ep-300-cooper-munroe

🌐 Cooper's LinkedIn: https://www.linkedin.com/in/coopermunroe

📝 Cooper's Forbes Agency Council articles: https://www.forbes.com/sites/forbesagencycouncil/people/coopermunroe/

📚 The Advantage by Patrick Lencioni (book recommendation)

🛠️ EOS (Entrepreneurial Operating System)

👥 Vistage (executive coaching organization)

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Brought to you by ZenPilot, ClickUp’s #1 Solutions Partner with 2,700+ agency ops makeovers under our belt.

📕 Read our in-depth, 8000-word How to Use ClickUp Guide: https://www.zenpilot.com/blog/how-to-use-clickup/?utm_campaign=agency-journey-ep-300-cooper-munroe

👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot