Sales and marketing alignment is not a new concept but in many organisations it has become a buzzword lacking in meaning rather than a considered process that is ingrained in the culture of the company.

The benefits of true alignment are vast - 36% better customer retention rates, 38% higher win rates, 32% YOY revenue growth, not to mention an improved buyer experience and a better work culture.

Joining me to discuss how to move it from abstract concept to formal strategy is Volker Ballueder.

Volker is a Sales and Strategic consultant with over 20 years experience, who in that time has built and managed sales and commercial teams of all sizes, developing winning strategies for a variety of tech and SaaS firms throughout Europe.

In this episode we cover:

• Why is it important organisation formally adopt sales and marketing alignment?
• What are the signs to look out for that you need alignment?
• What steps can you take to get alignment off the ground?
• The role of Product Marketing
• What common mistakes do organisations make in their sales & alignment strategy?

And heres how you can find Volker:

Volker on LinkedIn

Ballueder Partners website

Stories of Success podcast

Principles of Success book

If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com