• Creating an Advertising Campaign with ChatGPT: Hands On
    Jun 2 2023

    Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. 

    We break down:

    • How to use ChatGPT to start brainstorming ideas
    • Taking those ideas and refining them 
    • Getting into the details, and the weeds
    • Breaking down the deliverables you need to complete the campaign

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

    This episode is also available on YouTube with a complete video of the ChatGPT process we went through. 

    Stuff We Mentioned:

    • ChatGPT by OpenAI

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
     
    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

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    1 hr and 3 mins
  • How To Create A Marketing Avatar
    May 25 2023

    Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. 

    We break down:

    • What is a marketing avatar and why are they important?
    • Why do you have to focus on people that are going to buy?
    • How to be honest with yourself about your business.
    • and explaining why a pivot is not a sign of failure.

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

    Stuff We Mentioned:

    • How Apple Cannibalized the iPod

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
     
    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.


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    40 mins
  • How to Scale an Agency with Tyler Narducci
    May 18 2023

    Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into: 

    • Why it’s important to follow your gut
    • What is a freelancer? What is a business?
    • What are the types of clients that you work with?
    • Do you have the systems in place to get growth?

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
     
     And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

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    48 mins
  • How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business”
    May 11 2023

    Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.

    In the episode, we talk about : 

    • The importance of attribution and how it's changing.
    • The shift from last-click attribution to last-sales attribution.
    • How long does your sales cycle look like?
    • How do you balance what your clients want vs what they need?

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

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    47 mins
  • How to Generate $100 Million in High Ticket Sales With Bailey Proulx
    May 4 2023

    Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales. 

    In this episode, Travis and Bailey talk about:  

    • The importance of having a gut feeling in business
    • What is Cost per Action (CPA)? and what is CTR?
    • What do you focus on after the landing page?
    • And what’s the sweet spot for testimonials?

    We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

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    58 mins
  • 7X Your Lead Magnet Engagement
    Apr 27 2023

    Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode. 

    Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially. 

    In this episode, we cover: 

    • What is a lead magnet and how they work
    • How you can use the power of scarcity with a digital download
    • The exact way Travis increased lead magnet engagement by 7X
    • And how you can do this in your business

    You can get free access to the Lead Magnet Multiplier training here. 

    We also talked about how we'd love to give some free reviews and advice to our listeners, so feel free to reach out to us either, you'll find all the social media links down at the bottom of the description. 

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

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    25 mins
  • How To Get MORE LEADS For Your Agency And Close MORE SALES With Alex Schlinsky
    Apr 20 2023

    Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales.

    If you're looking to improve your agency's lead generation and conversion, then you need to listen to this episode! By applying the strategies shared by Alex, you'll be on your way to success!

    Today's episode is hosted by Travis Ketchum.

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

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    44 mins
  • AI and Digital Marketing in 2023
    Apr 13 2023

    In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI  digital marketing, and discuss the potential implications of this technology on the future of marketing.

    As the boundaries of AI continue to grow, so too does the potential for digital marketing. In this video, we take a look at what AI and digital marketing will look like in 2023 and discuss the potential implications of this technology on the future of marketing. Armed with this knowledge, you'll be able to make informed decisions about the future of your business!

    And here's the link to our Free "Check Out The Tech Stack" Download.

    A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

    Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

    The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

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    50 mins