From winning brewery design competitions to reigning as the QUEEN of beer label design, Jen Borror reveals how a small favour for a friend ignited her passion for beer label design.

This week on The Angry Designer podcast, we had the pleasure of having a conversation with a graphic designer who niched into an industry traditionally dominated by dudes - and she's killing it.

From her initial struggles and the 100-day Instagram challenge that reignited her creative spark to landing her first client and launching Hoot Design Studio, Jen’s journey is a testament to perseverance and passion.

In this episode, we discuss:

• The importance of niching down & how it can lead to rewarding and specialized work
• How to balance creativity with commercial demands in the graphic design industry
• Insights into the process of beer label design, from initial sketches to final product
• The challenges and triumphs of freelancing, including dealing with difficult clients and the highs of winning awards
• The importance of hand-drawn illustrations in a digital age
• The unique relationship between a brewer’s craft and a designer’s vision

Tune in to be inspired by Jen’s journey and her relentless pursuit of design excellence in the craft beer industry.

The Angry Designer Podcast featuring solo and guest episodes where graphic designers, from freelancers to in-house professionals, overcome imposter syndrome, burnout, and client management, offering insights on getting more clients, making money, mastering design principles, branding, marketing, business operations, building a stellar graphic design portfolio, creating impactful social media graphics, and navigating a successful graphic design career in UX and beyond.

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