According to a study by the Missouri University of Science and Technology, people are most honest in the first couple of minutes of an interaction when the human tendency toward deception and DSA (dynamic social awareness) hasn't yet been triggered.

Psychologists at Harvard confirmed this, revealing the first 90 seconds of an encounter carry a psychological "Honeymoon Period" where people are subconsciously focused and open books.

As a barber, you live and die by your ability to truly connect with your clients on a personal level. Having that rapport and understanding of who they are is what separates you from being a commodity cut.

But how can you systematically automate and scale that knowledge beyond just the clients you directly rock with? The answer is shockingly simple - a 90-second survey completed immediately when they sit in your chair.

This isn't some extensive interrogation into their life story and deepest desires. You just want to capture the Golden Nuggets of Data (GND).

That's it! Basic information that allows you to remarkably transform your business.

Research by the Harvard Business Review found that 57% of customers reveal personal data through companies leveraging FOMO (fear of missing out) and social pressures.

Implement this strategy -->

1. Have a device that you hand clients when they sit in your chair.
2. Have the survey already up on the screen.
3. Make a statement like:
   1. "I'm going to hand you this form really quickly. Most people fill this out in about 90 seconds."
   2. Or "Here you go. People take about 90 seconds to fill this out."

This strategy uses positive social pressures that indirectly creates a trusting space for your clients by creating a picture in their mind that others did the same which motivates their cooperation through a phenomenon called normalcy.

With a simple 90-second survey you start to grow a database with key insights like:

• How to increase your open, conversion and retention rates
• Best times and days to strategically schedule promotions and marketing
• Zip codes to analyze where your market reach extends

You're not simply collecting data - you're opening up gateways to new revenue streams, profoundly better experiences and lasting relationships with your existing and potential client base.

The 90-second investment at the start of each client interaction creates a ripple effect that allows you to proactively understand and cater to your community like never before.

No more fishing for sharks in a sea using bass bait.

Embrace the humble survey not as a chore, but as a psychological secret weapon to elevating every facet of your barbering services and bottom line.

So reflect on this question and answer to yourself or below in the comments.

Think about a restaurant, mechanic, coffee shop, shoot...maybe even a barbershop you frequently visited, but at some point you decided to stop going there. Why did you stop going there? Other than moving - I can guarantee that they didn't capture and utilize the GND.

If you want to know more on how to capture and utilize the GND in your business, text "strategy" to 888.572.2017.